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2026-01-07 19:15:04 -

Exploring Consumer Preferences in the Expanding RTD Alcoholic Beverages Market

The ready-to-drink alcoholic beverages sector has witnessed significant growth in recent years, driven by evolving consumer lifestyles, urbanization, and a growing preference for convenience-oriented alcohol formats. In 2024, the RTD alcoholic beverages market was estimated at USD 27.91 billion, reflecting strong adoption in both retail and hospitality channels. The market is projected to...

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